How to Generate Leads in Automobile Industry?

Dear Friends,

I hope you all are doing great and aspiring to achieve your dreams and goals in Corporate World or may be in Personal Life & I am sure many of you have started working towards or may be accomplished some tasks.

I hope those who had read my previous Blog regarding “How to Crack 1^st Corporate Deal?”  Might have gained some value out of it.

Still I am sharing Link for those who have not gone through and looking to read stuff:

https://kunalcorporate.wordpress.com/2017/08/30/how-to-crack-1st-corporate-deal/

Let’s discuss about something which will again deliver fruitful results to Automobile Industry Marketer or Corporate who are working with Automobile Sector.

Automobile Industry in our Country pays a good contribution to our Economy.

As it involves huge cost to every individual vehicle, so the marketing Budget has to be high in same proportion to promote new launched Car/Bike.

Industry spends huge cost on TV Commercials and Newspaper Circulation which can substitute with Digital Marketing in today’s Era and this Channel will help you to crack a Business Deal for your Corporate.

Digital Marketing Proposal will give you an edge onto other Traditional Marketing Proposals which other Players have proposed to client.

Digital Marketing Communication will not only set a Brand in Market but generate leads or rather Business for Client in less cost when compared to Traditional Marketing cost.

As Audience is getting mature or smart day by day, so the Marketer has to come up with smart communication to get connected with Customers and understand Target Audience Pain to pitch right Product.

So Now Let’s tries to Understand Automobile Industry in Nutshell

Problems Faced by Automobile Players!

·                    Difficulty in generating regular leads for servicing /sales.

·                    Unorganized marketing strategy.

I will tell you to How to build a strategy that will help your venture to generate frequent Interval leads.

Remember The Better you Plan Your Strategies, The Better will be your Results.

Why Do Automobile Sector need Digital Marketing ?

·                    Cost Effective

·                    High penetration

·                    Result oriented

·                    Easy access

·                    Strong brand image

·                    High people engagement

Below is Marketing Strategy which can be configured to derive Results :

Marketing Strategy shown over here is one of our Client (CMV MOTOR WORKS) case study and has been derived from so many experiments at ground level. Strategy may very from Client to Client demand like some client seek for Branding, Market Buzz, Customer Engagement, Reputation Management, Lead Generation etc All can be achieved via Digital Marketing

Social Media

Theme based Creative need to be posted on all Social Channels

(Such as on USP, Humor, service offers packages, people engagement content)

• Promote Creative’s with Organic channel.
• Promotion will be based on Target Audience.
• This will increase Reach, Follower, likes, and engagement.
• Major channel will be Facebook, Twitter, LinkedIn blogs,
• Powerful One Liner Creative’s

For sake of Understanding –

Digital Marketing Analysis on Automobile Sector as per Reports

Blogging

Here are 4 reasons you need to do blogging:

·                    Drive traffic to your website

·                    Increase your SEO Rank

·                    Position your brand as an industry leader

·                    Develop better customer relationship

Lead Generation Campaign

Parameters which will help you to convert prospects into Potential customer are:

·                    Location Specific

·                    Age Criteria

·                    Interest Orientation in Travelling

·                    Promote Testimonials

·                    Reviews from Customers

·                    Customer Experience Videos

·                    Loyalty Rewards Experience

·                    Corporate Social Responsibility Activities information

·                    Exclusive deals Promotions

·                    Get Traffic on Website

I have tried my best to deliver some useful information, so that it will help you  to deliver better results for your Organization, I would be very Happy if someone can contribute something new to this information & help others to achieve their Corporate Goals.

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Tagged automobile industry, automobile marketing sector, Automobile sector, consultancy, corporate life, digital marketing, Enterprise Business, lead generation, marketing communication, marketing specialist, marketing strategy, pain areas, revenue generation, workforce training

Published by kunalcorporate

I am Entrepreneur by nature & Passionate to change Marketing Communication ecosystem by constantly experimenting with techniques and technology to drive innovation in business growth and doing innovation in my new initiative named MCI "Management Career Institute" View all posts by kunalcorporate

Sudesh DJV writes on contemporary subjects in the form of Articles and poems which is in the interest of the Nation in particular and for the Mankind in general.